So, how best to respond to this pathetic criticism so beloved of pick up artists, the Daily Mail and others? Now of course Samantha Brick has demonstrated that nothing irks people more than telling everyone you reckon you're beautiful. You might appear to win the day but you also oddly court many people who feel it is their duty to correct you as if it matters that you think you are hot stuff. There's also the old 'just ignore them' tack that, uh, never works. You know it, I know it, children studiously pretending not to notice spitballs hitting the back of their neck in class know it.
It's not, strictly speaking, a word to 'reclaim' but when Royal Holloway Feminist Society found out that they were often referred to as the Ugly Girls Club they decided to own it as only a 2014 student feminist society can. A selfie campaign.
the reason the selfie is so very popular right now if that it is the only image you have full control over
The campaign has received enthusiastic support from other feminist societies in the UK and across the globe. The president of the Royal Holloway Feminist Society Natasha Barrett told the Independent: "We're challenging conventional roles, sexist traditions and speech, which judge people for their appearance rather than their substance, traits, policies or achievements."
The project is also, it appears, helping to dispel the old fashioned impression people have of feminists, Barrett notes that: "I definitely think the stereotype is a problem. The hairy, angry, ugly feminist cliche comes up all of the time...No one really expects our society to be out on pub nights, and they make assumptions which aren't true."
Ultimately the campaign shows that a sense of humour usually wins the day.