How does she fund such an Instagram (when she isn't banned) lifestyle? Why, she tours and like any self respecting artist she sells perfume. Beyonce does it, Sarah Jessica Parker does it, Christina Aguilera's got a particularly lovely one. Britney does it, JLo does it. Everybody does it. Usually they smell OK and have surprising packaging and font considering the money going into the marketing here (Kate Moss, that is nigh on comic sans and you know it). What is not surprising is that the image of the celebrity marketing the scent was usually pretty sexy.
Why? Because that is how perfume is marketed, be it Sophie Dahl or Rihanna modelling the, uh, smell? The bottle? The reaction to the scent? I don't know, but until scratch and sniff really takes off this is how it is.
we do know that by hook or by crook or by Google kids are going to see sexualised images
The ASA has stated that the singer is shown with such a face on her "of defiance rather than vulnerability." Which leads them to believe that it is: "unlikely to be demeaning to women or to cause serious or widespread offence." The ASA has however belatedly given the ad placement restriction to protect children.
Going from the idea that we don't actually want to stop women being sexy or sexual - the school of lay back and think of England being arguably more unhealthy than the school of Page 3 - how do we deal, as feminists with sexy ads?
We have all been teenagers, and children - one assumes - so, we might not know the media used but we do know that by hook or by crook or by Google kids are going to see sexualised images. Isn't it better that the ones they know we monitor feature women who don't look passive or like they don't have a thought in their head?
I am not saying we disregard adverts, that we say "oh it's just an ad, it doesn't matter". I am saying we say yes to sexy ads, yes to visible pleasure - or in Rihanna's case seemingly dismissive discernment (Rihanna I think that would be a good perfume name) - yes to a woman appearing to be in control over her smell and her consent.
Also yes to giant perfume bottles.