But comparing it to other videos and performances that have recently hit the headlines, Miley's naked Wrecking Ball promotion, Lily Allen's jiggly Hard Out There video, Taylor Swift's new totally different offering... What makes Anaconda interesting is that it presents women of colour with a certain body type not as backing dancers to marvel at or nick moves off but as people well aware of their autonomy. This is not a freak show, this is a reclamation.
However it has thrown light on what sexiness and nudity is acceptable and what is not. Minaj's single cover design features Minaj squatting down with her back to us and her large butt on display. Her gaze meets ours. She looks self aware and commanding.
Minaj is opening up a world of beauty in diversity.
Citing anews briefing concerning racism and sexism in music videos published earlier this month Michelle Lhooq pointed out that the underlying message of the report was: "videos full of sexily writhing bodies are responsible for both rape culture and racism...The subtext whispers: "Hide your butt cheeks, hide your breasts, because people cannot learn to respect women if they are sexual creatures.""
It is not a question of Minaj et al covering up, as Lhooq says: "Slapping a parental advisory warning on Nicki Minaj's bum will not change the way black women are exoticised."
"...the real problem is not that women of colour are over-sexualised in music videos, but rather how absent they usually are in the dominant culture as well as in discussions of cultural issues."
While Minaj spent the VMAs performing with her behind painted with scales Beyonce took to the stage with Feminist in giant letters across the back of the stage. Both, it is easily arguable, are doing their bit for feminism and womanhood. Beyonce is opening up feminism to young women across the globe, Minaj is opening up a world of beauty in diversity. Both are important.