Last week as I overheard a pair of young women discussing men, “Seriously, you have to treat them like kids, my mum always tells me that” “you know, I sometimes think they aren’t as helpless as all that, it’s just a clever way of getting out of everything and having your girlfriend or mum do everything for you”
If it is a clever ruse, then Ikea Australia are the latest company to fall for it. Following in the footsteps of washing powder and cleaning product campaigns (it’s best not to get me started on these, so all women are mums, all men are too dumb to clean but men tell us all what product to use? ARGH) Ikea gives us Manland. A Four day experiment to celebrate Father’s Day, Ikea are now considering Manlands in every store.
If it is a clever ruse, then Ikea Australia are the latest company to fall for it. Following in the footsteps of washing powder and cleaning product campaigns (it’s best not to get me started on these, so all women are mums, all men are too dumb to clean but men tell us all what product to use? ARGH) Ikea gives us Manland. A Four day experiment to celebrate Father’s Day, Ikea are now considering Manlands in every store.
THOSE ARROWS! There are not enough meatballs in the world...
Ah Manland, where hot dogs sate your hunger, computer games occupy your hands and sport is on TV all day. No longer will men have to trudge round the Ikea pathways with their arrows pointing your way around the store. No longer will you have to answer the question “beech or pine?” (go with beech, pine yellows). Heaving heavy furniture into trollies will concern you no more, men. For Manland is your haven. You do still have to pay at the end though.
What gets me is that men have as yet to say they find this offensive. Guys, your partner has a BEEPER to remind them to come and collect you! Either you’re going out with the ultimate in absent professor types or you’re so unbearable it’s plausible your girlfriend might be tempted to do a runner.
I also hate the image of women dragging their man to Ikea against their will, the nag. I had a boyfriend who, whenever I made the suggestion of where we might sit in a crowded pub, would say “yes boss” INEXPLICABLY! As if securing seats was the ultimate in pestering and GEEZE do I ever shut up?! In a world where I am being told I was a fool to ever think I could have it all I am pretty sure you can’t tick both the feminist male AND henpecked male box. We can, however, tick the ‘let’s just shop online’ box. Because you know what? I don’t particularly want to shop in Ikea either.
Squeamish Kate
What gets me is that men have as yet to say they find this offensive. Guys, your partner has a BEEPER to remind them to come and collect you! Either you’re going out with the ultimate in absent professor types or you’re so unbearable it’s plausible your girlfriend might be tempted to do a runner.
I also hate the image of women dragging their man to Ikea against their will, the nag. I had a boyfriend who, whenever I made the suggestion of where we might sit in a crowded pub, would say “yes boss” INEXPLICABLY! As if securing seats was the ultimate in pestering and GEEZE do I ever shut up?! In a world where I am being told I was a fool to ever think I could have it all I am pretty sure you can’t tick both the feminist male AND henpecked male box. We can, however, tick the ‘let’s just shop online’ box. Because you know what? I don’t particularly want to shop in Ikea either.
Squeamish Kate
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