Squeamish Bikini
  • Home
  • Squeamish Features
  • Squeamish Reviews
  • Squeamish News
  • Squeamish Contact
  • About Squeamish

Ikea tidies away the men

5/10/2011

2 Comments

 
Picture
Last week as I overheard a pair of young women discussing men, “Seriously, you have to treat them like kids, my mum always tells me that” “you know, I sometimes think they aren’t as helpless as all that, it’s just a clever way of getting out of everything and having your girlfriend or mum do everything for you”

If it is a clever ruse, then Ikea Australia are the latest company to fall for it. Following in the footsteps of washing powder and cleaning product campaigns (it’s best not to get me started on these, so all women are mums, all men are too dumb to clean but men tell us all what product to use? ARGH) Ikea gives us Manland. A Four day experiment to celebrate Father’s Day, Ikea are now considering Manlands in every store.  

Picture
THOSE ARROWS! There are not enough meatballs in the world...
Ah Manland, where hot dogs sate your hunger, computer games occupy your hands and sport is on TV all day. No longer will men have to trudge round the Ikea pathways with their arrows pointing your way around the store. No longer will you have to answer the question “beech or pine?” (go with beech, pine yellows). Heaving heavy furniture into trollies will concern you no more, men.  For Manland is your haven. You do still have to pay at the end though. 

What gets me is that men have as yet to say they find this offensive. Guys, your partner has a BEEPER to remind them to come and collect you! Either you’re going out with the ultimate in absent professor types or you’re so unbearable it’s plausible your girlfriend might be tempted to do a runner. 

I also hate the image of women dragging their man to Ikea against their will, the nag. I had a boyfriend who, whenever I made the suggestion of where we might sit in a crowded pub, would say “yes boss” INEXPLICABLY! As if securing seats was the ultimate in pestering and GEEZE do I ever shut up?! In a world where I am being told I was a fool to ever think I could have it all I am pretty sure you can’t tick both the feminist male AND henpecked male box. We can, however, tick the ‘let’s just shop online’ box. Because you know what? I don’t particularly want to shop in Ikea either. 

Squeamish Kate

2 Comments
Kate W link
6/10/2011 01:34:54 am

When we lived closer to an Ikea, my boyfriend and I would sometimes go there just for lunch. Because our lives are so awesome and fulfilling that there was no better way to spend a Sunday than to stuff our faces with meatballs, gravy, and the magical yet mysterious lingonberry sauce. Ooh, and the lingonberry soda! Why don't we have lingonberries in the UK?

Yeah, basically my life is empty and I like Ikea's meatballs. What a worthwhile comment that was.

Reply
Squeamish Kate
6/10/2011 02:55:52 am

Every comment is a worthwhile comment!

I have only been to Ikea once to buy a full length mirror. I knew I would not be returning any time soon so I sampled both the meatballs and a lurid green Princess Cake.

What is Lingonberry sauce, I missed that! Maybe I shall have to return to Ikea.

Reply



Leave a Reply.

    Archives

    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011

    Categories

    All
    Books
    Booze
    Cinematic
    Dress Up
    Educating Sue
    Educating Sue
    Friday 5
    Friday 5
    Geekery
    Gender Agender
    Gender Agender
    Glitter And Twisted
    Glitter And Twisted
    History Repeating
    History Repeating
    How To
    Just A Thought
    Just A Thought
    Let's Get Political
    Let's Get Political
    Music
    Nom Nom Nom
    Nostalgia
    Tellybox
    Why You Should Love

    RSS Feed


Squeamish Bikini

About
Contact us
Write for us

Newsletter

Picture
     Copyright © 2013