feeling fresh whale
Advertising can be a funny thing. It is one of the few remaining industries that doesn’t really have a ‘face’. Say PR and you think Edina Monsoon or Lynne Franks. Think of computers and Bill Gates’ visage springs to mind. Asked to name a famous entrepreneur most people would say Richard Branson. For advertising…you might venture the name Saatchi but really you’re thinking Darrin Stephens from Bewitched. That’s what I’m thinking (I am also thinking congratulations Bewitched! Two references in a week!), so to me the advertising world revolves around the end of a stressful day when you loosen your tie and tell your wife she better make your whiskey a double.
And you know what advertising industry? If I’d come up with these ideas I’d be upping my whiskey intake too. Here are our 5 favourite feminine hygiene adverts.
And you know what advertising industry? If I’d come up with these ideas I’d be upping my whiskey intake too. Here are our 5 favourite feminine hygiene adverts.
1. In the 1980s feminine hygiene was most certainly a private family matter. This Massengil advert captures that special conversation every mother dreams of.
2. Later in 1994 Massengil anticipated Sex and the City by 4 years with these SASSY LADIES.
3. "Mom, do you ever feel...not so fresh?" When I heard of this opening line I didn’t believe it was real. It is. Douching doesn’t have to be awkward. It can be casual. On a boat.
4. This one doesn't feel like a feminine hygiene advert so much as some kind of psychopath character profile. Well done to the older woman though, she totally goes with the apparent sudden change in subject. For all we know the pair were bitching about their boss seconds earlier.
5. Ok, no more douche adverts. Check out the empathy on this sanitary towel advert, why yes, some of them are as big and chunky as an armchair. Put yes, menstruating is certainly no excuse to get out of any heavy lifting.
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