"The Brand's Upcoming Mobile App Captures Your Unique Size Using Patented Computer Vision Technology; Announces $5.6 Million in Funding to Scale and Deploy Technology This Fall."
By taking a photo of yourself the ThirdLove app can work out your size and match you up with precise shop sizes.
"By rendering three-dimensional data from simple two-dimensional photos, ThirdLove can calculate a user's precise measurements and showcase styles that meet their exact needs. To date, ThirdLove holds numerous patents for their computer vision technology and data sizing mechanisms" Oh yeah and "The technology is developed by a team of PhD's and led by a NASA research scientist."
A NASA BRA!
But should Nasa alumni be concentrating on comfortable and functional brassieres? This is a feminist site and we can't ignore the massive slice of feminism fighting objectification. Science may have an answer.
Hold on to your tit slings (as I believe Germaine Greer calls them in The Mad Women's Underclothes) because this is pretty sci-fi. The thing you fantasise about when you're flu-ridden is being...looked into. By science.
What, I wonder, would a race of brains in jars do with gender and sexuality?
"A future space race is brewing, and it's aimed at escaping the meat bags we reside in." writes Becky Ferreira and Kevin Warwick, cybernetics expert at the University of Reading is through with trying to perfect bosom support, cyborgs or augmenting the human body with nanobots or Google glasses. "The brain is the critical thing...Even on Earth, the physical body that we've got is perhaps not suitable anymore. We could do with something better."
According to Warwick if we can work out a way to keep the human brain alive (it appears he didn't mention jars but I think that would be cool) we could travel further afield, because we have materials that can withstand more than the human body. In fact Warwick is thinking why bother with the brain, how about we wang our conscious around?
What, I wonder, would a race of brains in jars do with gender and sexuality? Would different forms of ableism arise? I bet. While you wouldn't get your butt smacked on the dance floor, violence would be about the mental abuse you can inflict. Which makes you realise...how much of this is all in the mind? Is this down to physical differences or different thinking?
Still. I would like Nasa to get on with the bra building.