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Angry Birds Represent

7/12/2011

2 Comments

 
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Angry Birds, an iPhone game and Halloween costume favourite has now entered the world of couture. Thanks to Teija Vesterbacka who is married to a Rovio executive. Vesterbacka wore the dress to an event celebrating Finland’s independence, held at the Finish Presidential Palace.

It isn’t just the plain fact that there is now Angry Bird formal wear in existence that interests me so much as the explanation that accompanies it. Teija Vesterbacka is the wife of a Rovio exec, Rovio made the Angry Birds game; an Angry Bird gown was inevitable. 

This probably is the most plausible explanation, but it also demonstrates how people continue to view the role of the executive’s wife. This extends to the First Lady, Samantha Cameron and Sally Bercow. If they do anything we regard as out of the character their position demands we seem to only be able to recast them as a kind of Samantha Stephens from Bewitched character. A silly girl who’s got into a scrape again, “Lucy! ‘Splain”. 

The very idea these women could be married to a Professional Man and still desire to play a part in the world themselves can only be viewed as selfish. Worse, some of them choose to go into the public domain with opinions and a personality. Don’t they know they are just an accessory to win votes with?

We are able to accept Vesterbacka as an amusing walking advertisement for her husband’s company before we can accept even Michelle Obama’s incredible biceps. Those biceps better be the result of heavy homemade pie or baby lifting.

Where the eminently sensible (she just is) Sarah Brown was able to become a leading light in the political world of social networking, Samantha Cameron has remained a silent partner to the current PM. Cameron has been vocal about Samantha Cameron’s early decision to stay out of political life. Samantha Cameron, bar the odd photo call, has only hit the headlines with an old dolphin tattoo and a possible one time Labour voting past.

The Speaker’s wife Sally Bercow has taken no such decision. Taking part in reality TV shows, posing in a bed sheet and joking about vibrators has resulted in the press treating her like a silly child gone off the rails. Speaker Bercow is chastised for not controlling his wife, senior Tories have reportedly demanded the Speaker ‘rein his wife in’. 

But who’s the fool here? Samantha Cameron earns her own income through ‘designing’ leather notebooks and handbags. Sally Bercow has chosen to gain income and publicity through, well through other means. Marrying members of the Conservative Party does not mean voting rights are relinquished.  Nor does it mean they married into their husband’s job.

The role of wife and partner is a-changing. A male executive or politician’s wife is not some sort of surrogate daughter and trophy to be wheeled out in supportive fancy dress.

Although that Angry Bird dress is oddly enthralling. 


Squeamish Kate
2 Comments
Squeamish Nicola
7/12/2011 08:59:23 pm

I'm sure she saw the humour in the dress herself but I know what you mean, she isn't a walking billboard for his company.

I like that you mention Bewitched. I loved watching it on channel four in the mornings. I was really interesting to see how her character changed she was portrayed as a silly girl but then developed into an actually human being and woman in her own right - I wish they'd shown her to be that from the start!

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Squeamish Kate
7/12/2011 10:07:07 pm

Oh yes, despite looking miserable in all the photos of her I imagine she thought the dress was funny. Which is was, it just annoyed me people assumed it was simply because her husband was an exec at the company and not because...maybe she has a crazy sense of humour.

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