No, after this process it is a case of lather, rinse, repeat. According to research by UCLA 95% of diets fail and it’s not just Kerry Katona and Claire Richards who are profiting from so-called yo-you dieting. Campaign group Endangered Bodies is citing this research as evidence that diet companies rely on diet failure for profit.
Launched in March 2011, Endangered Bodies is an international summit on a mission “to save future generations of girls from the misery that turns women against their own bodies.”
Headed by Dr Susie Orbach (yes Fat is a Feminist Issue Susie Orbach), the Ditching Dieting organisers are inviting people to bring all their dieting paraphernalia, calorie counters, diet plans, magazines etc to the demonstration. There anything weight-loss related will be deemed “toxic dieting materials” and ditched in the organisation’s hazardous waste bin.
Dr Orbach said of the protest: “Endangered Bodies is protesting today to highlight the damage caused to people’s mental and physical health by the diet industry. They are making fat profits out of making us feel miserable about ourselves. We want to encourage people to listen to their appetites, enjoy their bodies and ditch dieting.”