The latest smart phone app to cause a stir is the X-Ray augmented reality app for clothing retailer Moosejaw. Using either an iPad or smart phone camera with the Moosejaw catalogue images, users are granted ‘x-ray’ vision to see beneath the model’s Moosejaw puffa jackets and hoodies.
So far the app has been downloaded 75,000 times in 5 weeks. Moosejaw credits the app with a 37% boost in sales.
So far the app has been downloaded 75,000 times in 5 weeks. Moosejaw credits the app with a 37% boost in sales.
Such an app could be useful for those who prefer online shopping. Asos, the popular online clothing shop already mentions what size the model pictured is wearing. The knowledge a dress is best worn with a strapless bra or that the model is wearing massive pants could be held up as useful.
Gary Wohlfeill, Creative Director at Moosejaw, chooses not to bother with such justification: “It's…very much about seeing people in their underwear, something we're constantly prioritising at Moosejaw”.
However, having watched a video of the X-Ray augmented reality app in action I now know that a satin push up bra and matching knickers are best worn under a thick woollen jumper and jeans.
For now the app only works in conjunction with Moosejaw. For shoppers at Hollister such an app is not necessary and it’s hard to know what you’d get were the X-Ray augmented reality app to be used on an H&M image.
Kate
Gary Wohlfeill, Creative Director at Moosejaw, chooses not to bother with such justification: “It's…very much about seeing people in their underwear, something we're constantly prioritising at Moosejaw”.
However, having watched a video of the X-Ray augmented reality app in action I now know that a satin push up bra and matching knickers are best worn under a thick woollen jumper and jeans.
For now the app only works in conjunction with Moosejaw. For shoppers at Hollister such an app is not necessary and it’s hard to know what you’d get were the X-Ray augmented reality app to be used on an H&M image.
Kate
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