I thought this was a joke. You know, like diet Amstel beer (which is REAL! I saw it and was chastised for NOT drinking it in New York). But no, ladies, fear no more the humiliation of carrying a 6 pack of lagers BY THE PLASTIC RINGS. Chick Beer six packs come in handbag style packaging. Here it is, curly font and sanitary product colours on the bottle, which you aren’t expected to open with your teeth.
It’s not all watery lager though, 5% of Chick Beer profits will go to charities that ‘empower women’. Hopefully these charities will be specified later now that the word ‘empowering’ for women has become synonymous with nudity.