Growing up is a cringe-worthy business. Anything that can be done to make the transition from girl to woman any easier is welcome. After the PR disaster that was the BHS Little Miss pre-teen padded bras (BHS, I just don’t think the Daily Mail is ever going to let that go) Tesco has designed a new preteen bra, Fleur First.
Looking at the BHS forbidden bra and looking at the Tesco modest bra I can’t help but think I’d rather give poor Little Miss Early Developer the bra that looks like it would actually provide the kid with some support. The stupid thing is wearing the BHS bra would give a young girl with boobs the freedom to continue to run around like a child ought to.
And this is where I get irritated. Look Daily Mail, if girl needs a bra let the poor thing wear a freakin’ bra. In the unlikely event my hypothetical daughter develops early I will not insist my 9 year old wangs around unfettered, taking fellow 9 year olds eyes out in the playground as she shows off her mad skillz at skipping rope.