The argument being, you can’t offer such things with prescription drugs (or I wouldn’t recommend taking out a full page magazine ad anyway) so it’s perhaps unwise that major surgery should be advertised in such a manner.
Even more peculiar are the adverts with women declaring it’s their smile people are noticing, rather than their new and expensive heaving bosom. If I spend over £1000 on anything you all better be noticing!
"We have warned against the unrealistic expectations set by reality 'makeover' shows and against crass competition prizes promising 'mummy makeovers' and body overhauls. In no other area of surgery would one encounter Christmas vouchers and 2-for-1 offers – the pendulum has swung too far, and it is time for change."
Baaps has been vocal regarding the standards of cosmetic chains. The recent PIP breast implant scandal however has helped to publicise their concerns about cosmetic surgery regulations, which the group refer to as a ‘Wild West’ industry.
A set of proposed reforms by Baaps have been presented to MPs on the health select committee and an investigation into the cosmetics industry has been announced.
Amongst the reforms Baaps hope to instigate is a compulsory registry for those working in the cosmetic industry, a register for all types of implants, including buttock, calves and pecs and for dermal fillers to be reclassified as medicines.