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Baaps call for ban on surgery adverts

23/1/2012

4 Comments

 
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Is it too late to check your credentials? Image: Jonathan Beard
Whatever your thoughts on cosmetic (to stress cosmetic, not plastic) surgery it is probably safe to say you could be won round in an argument regarding cosmetic surgeries advertising 2 for 1 offers and vouchers for surgery.

 The argument being, you can’t offer such things with prescription drugs (or I wouldn’t recommend taking out a full page magazine ad anyway) so it’s perhaps unwise that major surgery should be advertised in such a manner.

Even more peculiar are the adverts with women declaring it’s their smile people are noticing, rather than their new and expensive heaving bosom. If I spend over £1000 on anything you all better be noticing! 

Now The British Association of Aesthetic Plastic Surgeons (Baaps) (all jokes have been made) are calling for cosmetic surgery advertising to be banned and for increased regulation in the UK of the market. Baaps president Fazel Fatah said:

"We have warned against the unrealistic expectations set by reality 'makeover' shows and against crass competition prizes promising 'mummy makeovers' and body overhauls. In no other area of surgery would one encounter Christmas vouchers and 2-for-1 offers – the pendulum has swung too far, and it is time for change."

Baaps has been vocal regarding the standards of cosmetic chains. The recent PIP breast implant scandal however has helped to publicise their concerns about cosmetic surgery regulations, which the group refer to as a ‘Wild West’ industry.

A set of proposed reforms by Baaps have been presented to MPs on the health select committee and an investigation into the cosmetics industry has been announced.

 Amongst the reforms Baaps hope to instigate is a compulsory registry for those working in the cosmetic industry, a register for all types of implants, including buttock, calves and pecs and for dermal fillers to be reclassified as medicines. 

Kate
4 Comments
becca
23/1/2012 02:53:13 am

I think its shocking that these surgeries are being marketed like supermarket "BOGOF" offers. People get tempted by the "bargain" and over look the fact that cosmetic surgery is in fact still SURGERY and that you may be risking your life when you could just wear a padded bra! However the companies advertise their wares as though the procedures are no more taxing than applying your lip plumping, lip gloss!

Having spent my flat chested youth longing for a boob job I am so happy that i never went for it because now, in my 30's I feel so much happier and confident in my own skin. Also if I'd had my boobs done, back then when I wanted them, I may well have had a fab boobylicious time, but I fear that all that my be somewhat tarnished by the fact that I would need to be replacing them pretty soon! Shelling out £4000 every 10 years! No thanks I'll stick with chicken fillets!

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Squeamish Kate
23/1/2012 04:54:23 pm

They are always rather quiet about the old boob job top up! I always thought celebrities were being frivolous when they talked about changing their implants to look like this or that (all boob shapes) but I suppose it's likely they were just due a replacement anyway.

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