The leaflet, titled 'Thirsty for More?' which Molyneux describes as looking like a "tacky pin-up Freshers club night" features a young man in a casual white t-shirt talking to two young ladies rather inexplicably wearing corsets. Perhaps they are at a tarts and trendy vicars theme freshers party. In another photo on the leaflet features a woman in hot pants provocatively leaning forward into her delicious ale. On the cover a beige be-suited young man (I suspect a tie pin is just out of sight) looks happily distracted as a blonde woman holding a real ale snuggles up to him.
Naturally many of the young members of CAMRA were embarrassed and offended by this leaflet which is peculiarly outdated, its designers appear to think young men yearn to be James Bond. If James Bond drove a Volvo and liked a quiet pint with someone who goes out in her underwear.
its designers appear to think young men yearn to be James Bond. If James Bond drove a Volvo...
We believe that the Real Ale community should present itself as inclusive, non-threatening and friendly and that it should promote gender equality in ideology and visual images."
CAMRA have since withdrawn the leaflets, stating that they had received both positive and negative feedback regarding the campaign. CAMRA says it will: "work with CAMRA's young membership to create a new campaign." It invites members to contribute ideas to the campaign however Florack, who began the petition, noted that CAMRA has not actually issued an apology.
If CAMRA wanted to attract a younger set then they have failed. If CAMRA wanted to vindicate those who think ale drinkers are old fashioned, sexist middle aged men then job done. Slow clap.