It is what separates us from the animals. Magazine reading. How would we be able to signal our lifestyle, or lifestyle aspirations, to our fellow commuters or local newsagent if we didn't purchase the occasional copy of Vanity Fair. But sometimes we are constricted in our choice by the powers what be at WHSmiths or Tesco et al because no matter how many times these companies recieve a tweet with a damning photo and the hashtag #everydaysexism they continue to divide magazines into Men's Interest and Women's Interest. In spite of the fact many women like science and motorcycles, while there are men interested in celebrity gossip and beauty tips. What can we say? Newsagents love a binary.
So, in the interest of having clear interests well marked and defined we have come up with some new categories for shops to latch on to.
With Churchill set to replace social reformer Elizabeth Fry on the nation's fivers when the next set of bank notes is issued in 2016, the queen will be the only woman left on our paper money. (Which presumably means that if Charles becomes King before then, our notes will be a total sausage-fest...). It's not the first time a lady on our cash has been bumped off. The lady with the lamp, Florence Nightingale was replaced by Charles Darwin on the ten pound note so Elizabeth Fry, Quaker and social reformer is all we have representing the ladies right now.
This got us thinking about which faces we'd like to see staring back at us when we visit the cash machine or wince as we pay for a round.
Teen magazines. Once a young adult book couldn't be finished without a bored teen 'flipping through magazines', now today's teenager would raise their eyes from their iPad and exclaim sarcastically yet innocently 'they flipped through what now?' The very notion of turning pages increasingly alien to them.
As More! Magazine closes its doors/pages for the last time the papers are a-buzz with the head-shaking told you so lesson that people simply go online nowadays. Celebrity gossip, bitchery and opinion can all be got online. But that, as we recall, is not what the noble teen magazine was about. In the days of dial up it was still princess of guidance and affordable fashion. Today we share what we learned from teen magazines...
Were we the types to do word clouds (which we totally know how to do but simply choose not to) it occurred to us that the stand out word this month might be 'bra'. Now hush, we aren't proud or nothing...OK maybe a little but we realised that there aren't many good pieces of slang for bras. Which is peculiar, seeing as their content has all kinds of slang that Squeamish Kate throws about semi-offensively. Baps, tits, boobies, puppies. So why no bra slang? Think about it, it is always bra, bra, bra. Unless we're feeling fancy and then it's brassiere. Ooh, so continental. Or if you're reading Germaine Greer on the subject of horse riding where she acknowledges a need for “boulder holders.” Because we hate repetition over here, or like to give the impression we do, we endeavoured to come up with some slang for bra. Use it, abuse it, suggest some more...
Waxing brand Nads have been busy, it's not all mixing up huge sticky vats of wax for people to painfully style their hair down there as they wish. No, Nads employees have been out and about surveying people! Specifically heterosexual men, who they have been quizzing about women's pubic hair.
Just 12% 'admitted' to liking what is called The Hollywood (all off) and 43% said they preferred a natural triangle (apparently you have to request the Bermuda Triangle if you go to a professional). 17% care for the Brazilian or Landing Strip style and a creative 15% like the 'heart-breaker' where the pubic hair is shaped into a heart.
An Essex dwelling Mr Daniel Smith (27) told Nads: "I like it interesting - like unwrapping a present and finding a surprise, I do prefer some hair so a design like the landing strip or heart shape is good for me..." To keep things interesting for all the Daniel Smiths out there we have come up with some new pubic hair styles to surprise...
Hurrah! Not only is it Friday but we have a long weekend ahead of us. Ah an extra day over what is usually a dairy heavy weekend of celebration. You probably have plans to give and receive egg-shaped chocolate, or carob if you are so inclined. There is also the probability that you plan to go out and about. At night. In the dark. To places that sell alcohol.
Perhaps you go to these places to meet new people or maybe your plan is purely to scheme evil schemes with your comrades over a pint of real ale. Unfortunately either plan can be interrupted by that most persistent of creatures, the slimy git. They live in a world where no means 'probably, why don't you continue on your charm offensive and see how it goes...' to shake them off is tough, but it can be done. We share our tips.
Of course nothing beats the greatest tip of all... don't be a slimy git.
The mantra has many definitions but in the western world when we say 'mantra' we mean a calming group of words. They can have a message or just be something you can parrot to yourself that makes you feel soothed in times of high anxiety. That's why so many multi-millionaire celebrities have mantras tattooed on their skin. Angelina Jolie, Rihanna, Demi Lovato and Johnny Depp have all inked a calming memo to themselves on their bodies. Which is very kind because it means each time they get papped we learn something... These celebrities are deep, man.
When the theme for this week was sent out the expected response was one of cynicism. “I don't have a mantra and here's why...” But as it happens we are a bunch of mantra riddled mutterers with tried and tested go-to mantras. Who knew we were so darn mystical. So next time you see one of the Squeamish team wandering the streets and muttering to themselves worry not, they're probably just using their mantras.

Pyjamas - check, sandwich - check.
All the women's magazines are doing it, Louise Mensch is doing it, S&BJ day focuses entirely upon it and so we thought we should get in on this revolutionary action too. Yes, it's true. We have taken that path and started to wonder how best to please men. For some it's a case of bloody steak after women got all the attention on Valentine's Day. For those of the Tory persuasion it is a simply case of knowing when you're too old to reveal your knees. Mass publications continue to be baffled.
What is the secret to keeping the (allegedly) hairier sex happy? How can we possibly find out what makes the former residents of Mars tick? We have decided to investigate this – in the traditional list format favoured upon this day and by women's magazines when dealing with such tricky subjects. We know this much – it's certainly not a case of just talking to them. Get ready, prepare yourself for becoming irresistible...