No, stick with it, it’s not as gross as you think.
It’s actually pink marshmallow infused with bubblegum extract, dipped in pink batter and then deep-fried. According to this video, the chef spent 2 months perfecting the recipe, based on an employee's suggestion.
I have to say, I’m certainly intrigued. What could be next year’s hit? Deep-fried refried beans? How about a fried chocolate cake?